Know, like, trust — but what does that really mean?
Marketers have used the phrase for years. I've been thinking about what those words actually mean from the customer's point of view.
Read note →Notes & Ideas
Observations on local marketing, technology, customer trust, and building useful things.
A simple question I keep coming back to
Can a business be found? Would it be chosen? Can it be contacted easily? Those three questions uncover a surprising number of problems.
Read note →AI is changing how local businesses get found
People are increasingly asking AI tools for recommendations. The technology is new. A lot of the fundamentals aren't.
Read note →Your website has a second audience now
Websites have traditionally been built for people and search engines. Now there's another audience trying to understand your business: AI.
Read note →Reviews are more than a star rating
A collection of customer reviews can tell you far more about a business than whether it has 4.7 or 4.9 stars.
Read note →The best marketing may simply remove uncertainty
Instead of asking how to persuade someone to become a customer, it may be more useful to ask what's making them hesitate.
Read note →I like building small things that solve specific problems
The internet doesn't always need another giant platform. Sometimes a small tool that solves one problem well is enough.
Read note →What happens after someone finds you?
Businesses spend a lot of time trying to get discovered. But being found is only the beginning of the customer's decision.
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